THIS URGENT ANNOUNCEMENT IS BROUGHT TO YOU BY:
What you're about to read may permanently change how you think about laundry...
Side effects include:
1) A deep distrust of mega detergent brands
2) Sudden rage toward plastic jugs
3) An uncontrollable urge to torch your current detergent
⚠️ PROCEED WITH CAUTION
1916-1950s
Laundry used to be simple — soap, water, and real ingredients. But then came the corporate “innovation.” The goal shifted from cleaning clothes to cutting costs.
That’s when they started swapping out natural ingredients for chemical fillers, artificial dyes, and optical brighteners that fake cleanliness under fluorescent light. Oh, and don't forget preservatives that are also used in pesticides!
Are your clothes actually clean? I guess you'll never know! The ingredients aren't even on the label!
(PSA: Detergent is not regulated by the FDA)
1970-1990
In their obsession to make detergent smell “fresh,” Big Detergent loaded formulas with synthetic fragrance blends that mask odor instead of removing it.
The result: hormone-disrupting phthalates and other petrochemical perfumes that cling to your skin and sheets. Not to mention, Melamine Formaldehyde to get the scent to stick.
Hey, at least you end up smelling like "Fresh Linen Breeze"... whatever that means.
There's a way to have naturally-scented detergent that actually smells good. But, guess it's just not in Big Detergent's agenda.
2018
It's the year 2018. Kids are eating Tide Pods. Try explaining that to a time traveler.
Actually, I'll do you one better: people are still using Tide Pods. Even when not consumed, Tide Pods are still terrible.
Ever find a big blue splotch on your clothes? It's because your Tide Pod can't dissolve unless many factors are met in the wash. Heat, water volume — with these new HE machines, it's only getting tougher.
If only there was a detergent that always dissolved and was pre-measured...
2024
Do you have Free & Clear detergent? If so, you might be in contact with SLES. What's the big deal, you say?
When SLES — the primary cleaning agent in Free & Clear detergent — is produced, an ethoxylated byproduct called 1,4 Dioxane is created. And, it's almost impossible to get rid of 100% of it.
Ethoxylated compounds made using ethylene oxide, a known carcinogen.
These are banned across Europe. And, as of 2024, Big Detergent brands have been caught with unsafe levels of 1,4 Dioxane and have been banned in New York.
The rest of the world hasn't woken up yet.
2025
We did what Big Detergent was afraid to do:
It was tough, but it wasn't impossible. Sure, we hopped on 130+ supplier calls and worked to 3 AM on multiple occasions while working jobs.
But, all it really took was sticking to a choice we made from the very beginning: the choice to never cut corners and to give customers the best product possible.
