Performance Clean
Instant Dissolve
No Residue
No Sulfates
HE-friendly
100% clean, performance detergent
Innovative cleaning agents
First in the industry to use Methyl Ester Sulfonate - no more skin irritating sulfates. MES is not used in liquid or pod detergents because it doesn't preserve well in water. MES is known for extremely high cleaning power and biodegradeability.
Crystallized enzymes
These enzymes (Protease, Lipase, Cellulase) are preserved inside crystalline structures, ready for fast activation and preserved better than any liquid detergent mixes.
No harmful fillers
No dyes to ruin your clothes, no more pouring money down the drain with detergents made of 80% water, no plastic jugs, and no preservatives (solid state detergent requires no preservation)
Fiber infusion
Dryer balls dry clothes 15% faster. And, when infused with our Extract™, ensures long-lasting scent (2+ weeks)
No formaldehyde
Big brand detergents use Melamine Formaldehyde to get fragrance to stick to the wash and are not required to disclose it. Melamine Formaldehyde is a microplastic resin that protects scent from the wash and dry cycle. Our formula requires none of that.
No phthalates
"Fragrance" can mean any of 3000 chemicals (most are banned in other countries). We disclose our ingredients because we have nothing to hide. No hormone disruptors here either.
ARE YOUR CLOTHES REALLY CLEAN?
Most detergents (yes, even the "clean" ones) leave behind a residue you can’t see, but your skin feels it.
Traditional chemicals include 1-4 Dioxane (Carcinogen), hormone disruptors, artificial dyes, and optical brighteners.
Other brands
DOMINATE
Shop our bestselling scents
Inspired by famous colognes, hotels, and nature. Goodbye boring, synthetic scents.
THE PEOPLE HAVE SPOKEN:
Michael Sartain
@MichaelSartain & @JakeMBasel (DOMINATE founder) both served in the U.S. Air Force. Michael now inspires millions to chase excellence and is a critic against hormone disrupting chemicals in everyday items.
Solo flow
One of the original parkour/acrobatics influencers. @SoloFlow7 paved the way for influencers interested in acrobatics and has inspired millions.
Nate samuels
Nate, one of the founders of DOMINATE, completely reinvented his former prestigious finance life to pursue his passion for DOMINATE. He is dedicated to building a brand that will help generations.
Frequently asked questions
How many slates™ do I need per load?
Use half a Slate™ for a small load, 1 Slate™ for a large load, and 2 Slates™ for a XL load (AKA heavy enough to crush a human)
What makes the dominate formula different?
We did what Big Detergent could never do: stripped out the water, hormone-disruptors, and nasty artificial scent.
Finally, you can have the first actually-clean detergent that smells like expensive cologne.
Check out the warnings page to see just how nasty Big Detergent really is.
Is there a way to try before I buy?
Yes, use code "BLESSMYNOSE" when checking out to get a $5 sample. We're not trying to rip you off with expensive $40 "samples."
Do you ever run sales?
The price is the price, always.
However, if you Subscribe & Save, you lock in your price forever. As we continue developing the product and with inflation, DOMINATE will get more expensive.
That said, we also drop limited edition scents and will have giveaways too, so keep your eyes peeled for that.
How much does shipping cost?
$0. Nothing. Nada. Free. Sounds great, right?
When will I get my product?
Shipping is 3-5 days on average, but demand is WILD.
You can leave a tip at checkout to expedite your order. Or, you can Subscribe & Save for consistent, on-time delivery you never have to worry about.
How long does the scent diamond™ last?
1 Diamond™ is enough to give you a scent that lasts 2 weeks. Use 2 Diamonds™ if you're a scent demon or if you have a load heavy enough to crush a human.